Some companies pride themselves on long-winded and complicated mission statements, but that?s just not our way. In fact, since the very first Cracker Barrel Old Country Store® opened back in 1969 in Lebanon, Tennessee, we've kept things pretty simple. The way we see it, our mission is to please people. Nothing more. Nothing less. And if we do that, we have more than a fair chance of success. If everyone who walks in our front door gets a warm welcome and a good meal at a fair price. If they enjoy browsing through our old country store. If everyone who works with us or whom we do business with is treated fairly and with respect. If we do all those things, well, then we figure the business will take care of itself. And fortunately, so far, it has.